The NBA gifted us an unforgettable Christmas! On December 25th, the league achieved its highest viewership in five years, with an 84% increase in ratings compared to last year. Thanks to ABC, ESPN, ESPN2, Disney+, and ESPN+ broadcasts, the holiday games averaged 5.25 million viewers in the United States alone. Now, the league has to compete with the NFL on Christmas Day, which had two games scheduled.
Read More